Strategy & Targets

Right now, seven billion people live on our planet. By the year 2050, that figure is expected to grow to about nine billion. Making sure future generations can live well within the resource limits of our planet will take a major shift in thinking.

To us, sustainability means people living well and within the resource limits of the planet (as defined by the WBCSD Vision 2050). However, the global human footprint is already greater than the planet’s resources can bear. The world population continues to grow rapidly and growing affluence is also changing consumption patterns. As a result, pressure on natural resources will be accelerating dramatically in the coming decades. While these developments are challenges for the future, they also offer great potential: Innovating and achieving more with less will be key to becoming sustainable without sacrificing people’s quality of life. Companies must find ways of growing and improving quality of life without using up more resources and causing more emissions. We need products that allow people to live a good life yet use less and less materials. This idea is at the heart of Henkel’s 2030 Sustainability Strategy: Achieving more with less. It aims to create more value for our customers, consumers, communities and the company alike, while simultaneously reducing the environmental footprint. Innovative and smart thinking will be essential in following this strategy.



Our pursuit of sustainability is both long-term and entrepreneurial in nature, covering all of our activities throughout the value chain. We therefore analyze and assess the entire life cycle of our products.


Driving sustainable innovations at Henkel

A female chemical laboratory assistant

At Henkel, sustainability is anchored in the innovation process. Thanks to systematic tools and processes, Henkel is consistently developing innovative products and solutions that offer customers and consumers more value and better performance with a smaller environmental footprint. Henkel does not focus on developing a few “sustainable products” with environmental benefits. The company’s aim is to continuously improve all products, taking every aspect and the entire value chain into account.

In 2008, Henkel systematically anchored the focal areas of its sustainability strategy into the innovation process. Researchers must demonstrate the specific advantages of products and processes they are developing with regard to performance, social progress, health and safety, energy and climate, water and wastewater, as well as materials and waste.

Henkel has developed an evaluation system – called the Henkel Sustainability#Master® – to demonstrate specific hotspots along the value chain and across these strategic focal areas, where innovations can have the greatest impact. Only by considering the entire life cycle can Henkel ensure that innovations will improve the overall sustainability profile of its products and processes. Henkel experts use the Henkel Sustainability#Master® not only to evaluate potential innovations but also in dialog with retail partners, NGOs, and other stakeholders.

Our 20-Year Goal: Factor 3 Our Focal Areas Our Strategic Principles

Our Sustainability Strategy 2030 at a Glance